Digital marketing is a lot like practicing yoga. At the end of the day, it comes down to constant improvement and iteration.
If you stay in your comfort zone, your mind, body, and soul will never advance. Your physical and spiritual bodies must be stretched and challenged in order to change from their present state, so you must be constantly motivated to show up and take on new challenges.
Similarly, constant vigilance is required for your marketing plan. It’s essential to regularly experiment with different approaches and techniques and measure how your audience reacts to them.
You’ll become a better yogi and marketer only if you understand the necessity of variation and improvement both on the mat and on the web.
Anyhoo, here are a few tips on how yogipreneurs can use digital marketing to improve their digital presence.
1. Create a Social Media Business Page
Start spending time on Facebook, where your students are catching up. A business page gives you information about your audience, the possibility to advertise your lessons, and the chance to keep your students informed of any latest events.
2. Become (socially) visual
Create visual content for your website, blogs, and social media by creating a free Canva account and experimenting with all the graphic design tools, templates, and inspiration available to you.
3. Build a yoga website
You will be able to attract more students with even a simple one-page website that includes your teaching schedule.
4. Share moments
Get used to snapping moments throughout the day that can be shared on social media. Start building a bank of images to make the process of posting easier.
5. Display insight
The benefit of using digital technology is that everything can be monitored, traced, and supported by data. Enter the data to begin learning more about your audience and students.
6. Keep in touch
Make sure everything is connected. Links to all of your social media profiles should be available on your website. Also, don’t forget to cross-promote, such as by sending all of your Facebook admirers a link to your Instagram account.